Authentic Ugg Boots |
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Authentic Ugg Boots in stock now
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can you tell a genuine pair of Ugg Boots? If you want authentic Ugg Boots - ie, well-made boots with all the qualities that made the original so desirable - you’ll want to make sure that the boots are Made in Australia, by uncompromising craftsmen who still appreciate what makes them Ugs; not made in China, Malaysia, New Zealand or some other country where cheap labor is the primary consideration. You'll also want to know they are made of genuine Australian sheepskin. The
word Ug,Ugh,Ugg has been associated with a style (NOT brand) of
footwear for many years in Australia so you will find many people
advertising ug,ugg or ugh boots. The word' Ugg' is found in the
Macquarie Dictionary. It is in fact alleged by some Australian
Manufacturers that much of the of the UGG Australia™ production
occurs in China and not in Australia! These australian manufacturers
have joined forces to protect their businesses and their authentic
ugg boots. Read on |
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The company (Deckers Outdoor Corporation [Deckers] trading as Ugg Holdings, Inc. in America) is apparently having their lawyers send out threatening letters to most if not all manufacturers and retailers selling ugg boots. In essence, Deckers claim to own the trademark "ugg" which has been trademarked in the US and ugh and ugh-boots which they purchased as trademarks in Australia. However, when the first trademark was going through in the US, when asked by the USA federal trademark office's examiner, Susan Heller, on March the 7th 1986 "What is the significance of the term ugg?", she was told under oath that "There is no significance of the term UGG in the relevant trade or industry." This is despite the fact that many years prior; ugg, ug, and ugh were all generic terms for sheepskin boots and were so much a part of popular culture, they were referenced in Australian dictionaries. |
Deckers argue that they have spent millions marketing the term ugg. What about the tens of millions spent for at least a century by Australian manufacturers? Proper due diligence would have yielded the term's genericness. Trademark law clearly states that no protection
exists for generic words. Handing over exclusive use to any company
WILL end up in the loss of jobs and businesses because none of
the small businesses involved can afford to re-educate customers
to search on a NEW common term or terms. Don’t forget that
most of these businesses are operating on the Internet where search
terms are the only way to be found. So developing a new name is
just not a solution. |
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